Digital Poetree

 Artist Robert Overweg created an Augmented Reality Experience: the Digital Poetree. This virtual tree full of elm seeds, planted on the Leidsekade, on the pier near the entrance of Holland Casino, is revealed by using your smartphone.

You can attach a message to a Springsnow seed by tapping it. You can even address it to someone you know! The seeds will drift through the city based on the velocity and direction of the actual wind. The sender and recipient are notified when and where the
seed lands and can view it in Google Maps and Streetview.

When not around: you can also send your Spring Message (Maximum of 140 characters!) and recipients e-mail-address to, then we’ll attach it to a seed for you!