De Beleving

Elm route
See the best of the elms and the spring snow in Amsterdam: follow the elm route! Enjoyable on foot as well as on bike. The route starts at the elm arboretum on the North shore of the IJ waterway next to EYE), then crosses the water into the Eastern part of central Amsterdam and ends at Amsterdams famous Hortus Botanicus, one of the oldest botanical gardens in the world.
This 8kms (5 miles) route gives residents and visitors a new perspective on Amsterdam: city of trees.
You can DOWNLOAD THE ELM ROUTE HERE  Unfortunately this year no EN translation). During Springsnow 2017 you can see how this unique natural phenomenon inspires several artists.

band pins final kleinProgram 2017  (see Facebook for more information)

fr. 21 april 2017, 17.00 pm: Opening Springsnow 2017 in the Rietveldhuisje in Amstelpark with Springsnow Exhibition en presentation of Springsnow Scarfs we created with Barentsz Urban Fabric as a tribute to Johanna Westerdijk.

proces2sun. 23 april 2017, 11.00 am: Elm route walk with guide. Start in Elm Arboretum next to EYE in Amsterdam-North. Takes: 2,5 hour. Participation: free. Do you want to walk or bike the elm route with a group with a guide on another day, contact us: 

Johanna Westerdijk portret -Johanna Westerdijk  was the first Dutch female professor in 1917. A remarkable woman, who lived by the motto Werken en feesten vormt schoone geesten‘ (working & celebrating creates clean spirits).  It is thanks to her research to Dutch Elm Disease and how to make the trees resistant that we still can enjoy so many elm trees in Amsterdam.  

In Dutch Design Hotel Artemis we show in exhibition ‘Made in Mokum‘ the beauty of the elm tree and the spring snow of Amsterdam.  Here we sell the Springsnow Scarf as well from April 21 – June 4.

Eau d'Amsterdam bottle illustration

Now there is a unique city perfume based on the natural scent of the wood & leaves of the elm tree! Eau d’Amsterdam, Scent of the Elm Trees was launched in 2014 to support the cultural activities from Springsnow. The perfume was made by Tijdmakers in cooperation with Annindriya & IFF. VOGUE selected it as One of the Seven Best Scents with a Destination. The perfume is for sale at different locations and online, see:


Read about Springsnow
The American writer John Green was so impressed with the ‘falling of flowers from the sky’ during his Writer in Residence stay in Amsterdam that he wrote about it in bestseller The Fault in our Stars. It’s an AWESOME book to read, especially at springtime at the canals!

News and updates about our program are on Facebook and Twitter.